You don’t think like your users and you never will
The problem isn't that we don't know to make things easy for users, it's that as we spend more and more time in websites (especially the specific one we're trying to optimize) and, in this way, separate ourselves from our users even more, it's very easy to lose track of what is easy for a user!
Meetings, Cafes, and Identities, oh my!
Some Dos and Don’ts of Good SEO Advice
The job of modern SEO is as much communicator as technician. We need buy-in, approval, and cooperation from all kinds of non-technical stakeholders, including clients, developers, and writers. Thus, our ability to communicate complex ideas is just as important as our ability to understand them.
5 tactics for startup marketing (with action steps!)
Marketing for startups comes with its own set of unique challenges. Competition is fierce, however, and it can be difficult to make your startup stand out from the rest. Here are five marketing tactics (with immediate action steps!) you can use to grow your business.